ABOUT THE BRAND

This story starts 7 years ago in Bondi, Australia, when I decided to disrupt the market and develop a range of high-performing men’s hair products where every single ingredient has a benefit, backed by science. With an uncompromising commitment to scientific innovation and quality, our products have maximum performance formulations, no harmful chemicals, packed with essential nutrients for optimal hair and skin health. No B.S, just science. That’s the Patricks promise.

“I did not want to be confined by what had been created before or by what I was told was possible,
I wanted to push boundaries.” - PATRICK KIDD